As an entrepreneur, I've overcome challenges to secure multi-million dollar deals. Now, I use multimedia and AI to optimize energy, time, and money for small to mid-size businesses.
In this section, Jeff Vicars showcases a variety of projects he has managed
Attract. Analyze. Automate.
Cooking & Food Processing Appliances
Jeff directed and initiated contact with numerous major brands in the cooking and food processing appliance industry, focusing on product development, licensing, and marketing strategies. His work with Cuisinart, Waring, Conair, Wolfgang Puck Appliances, Total Chef, Sensio, Soup Express, and Walmart helped drive innovation in product offerings and successful licensing and distribution. For HSN, QVC, Hammacher, The Shopping Channel, and Quebecor TVA, Jeff managed vendor development, marketing, and sales strategies, making multiple appearances on national television. Additionally, he played a lead role in negotiating and contracting Jack LaLanne brand licensing with Jack and Elaine LaLanne. He and his team now manage the JackLaLanne.com website, TV series subscription, newsletter distribution, and online community.
Iconic Health & Fitness
Our team supports high-profile health and fitness events and brand initiatives. For the World Record Jack LaLanne Event, we managed the website, email campaigns, and video content, ensuring seamless event execution. During the event at the Los Angeles Convention Center, we coordinated remote streaming for an audience of 9,363 attendees and managed simultaneous group interactions with webpage videos and list management. Additionally, our team manages the Jack LaLanne website and TV series subscription. We also develop videos and webinars for renowned fitness celebrities Dan Isaacson and Jaime Brenkus.
Universities, Institutions, Labs
Each of the universities, institutions, and labs listed below purchased the Auto-Stir, a product designed by Jeff and his team specifically for labs and art conservators. Jeff personally managed these accounts, overseeing development, marketing, and sales to support the application and adoption of this innovative product in these specialized fields.
Cookware
Jeff contacted the brand managers and successfully negotiated multi-year licensing agreements for Iron Chef and Iron Chef America. He developed marketing and distribution strategies for the Iron Chef Skillet, including securing sales at Costco. Additionally, he collaborated with the Director and Producers of Iron Chef and Iron Chef America television shows to explore chef options, thereby strengthening the brand's presence in the cookware market.
Appointment Booking
Jeff helped medical center chains and insurance agencies optimize their appointment booking and new patient/customer outreach with targeted lead generation strategies. Within a few months, these efforts generated over 2,000 leads and resulted in over 200 new customers. His strategies effectively drove significant growth for these businesses.
Seed Funded Startups
Played a key role in funding and managing multiple ventures, including four partnerships in the Pre-Development Land & Oil/Gas sector. Additionally, he supported a variety of startups with patented products, helping guide them from early development stages to successful market entry.
Electrical Power Quality
Jeff provided marketing expertise in developing electrical power quality services for various industries. His work includes negotiating sales and contracts, and collaborating with TRW’s corporate headquarters and research center on dynamometer testing equipment, American Axle Manufacturing for global applications, Flatrock Metals' plant, and the Little Caesars Pizza Kits’ assembly plant to ensure effective power solutions for industrial operations. Arby’s Restaurants also benefited from tailored power management strategies in their commercial settings. Additionally, Trinity Health IHA Medical Group in Ann Arbor implemented a comprehensive facility solution for energy savings in their healthcare operations and offices.
Dan isaacson
Jack LaLanne Products
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